In the first part of our talk, Steve Ferreira of Ocean Audit took us through his fascinating journey from a job offer at Time Magazine to discovering a systemic problem of billing errors. Now that we’ve established the "why" of his business, it's time to dive into the "how."
This week, we explore the philosophy that revolutionized how companies approach freight auditing: the "no cure, no pay" model and the powerful "Wizard of Oz" metaphor he uses to describe his work.