Hey friends,
I've worked operations. I've worked procurement. I'm now in sales. I've seen this business from different angles—the side that executes, the side that buys, and the side that sells.
And here's what I know: ship agency as we've known it for decades is dying.
Not slowly. Not eventually. It's happening now.
The question isn't whether the industry will change. It's whether your agency—or your role within it—will still exist in five years.
