Hey,
Nobody boards a ship thinking about the life raft.
That's the point. The equipment VIKING makes is the kind you hope never to use — liferafts, lifejackets, immersion suits, evacuation systems, firefighting gear. Packed away in its canister, inspected on schedule, renewed when required, and ideally never touched in anger.
But here's what makes VIKING's business interesting: that equipment is not optional. SOLAS — the International Convention for the Safety of Life at Sea — mandates it on every commercial vessel. No certificate, no sailing. Which means VIKING doesn't sell to a market that might buy. It sells to a market that has to buy.
That's a different kind of business. And it's been running it for 65 years.
