Hey,

Here's an interesting question.

What if you wanted to build a massive business in container shipping, but you didn't want to compete with Maersk, MSC or Hapag-Lloyd for cargo?

You wouldn't need to launch another shipping line, build a global commercial network or convince cargo owners to use your services.

Instead, you could own the ships those companies need to operate their businesses.

That's essentially the idea behind Seaspan, one of the world's largest independent owners and operators of containerships.

And its business model offers a fascinating lesson in where value can be created in the maritime industry.